To (hopefully) help add a little insight, we've found in our data that the split depends on the platform.
Our website traffic is 80% male, 20% female, and Facebook following is roughly the same.
But then on X, we see that change to 55% male and 45% male.
Drilling deeper, comments on our posts on Facebook are about 95% male - and it's pretty much always middle aged men arguing - however on X the overwhelming majority of comments come from women.
Finally a fun fact, on X there is a massive number of Swifties who are F1 fans, we've never dived into 'why' but it's undeniable (though it probably goes back to your point of 'women like sports'!)
Cool! Thanks for bringing in some stats to support my BS.
I also don't know how the gender composition of F1 fans compares to other sports. It's my understanding that (generally) viewership is increasing for women's sports (across the board) and that female fans have always been there for men's sports but may be visible in larger numbers now.
Love this!
To (hopefully) help add a little insight, we've found in our data that the split depends on the platform.
Our website traffic is 80% male, 20% female, and Facebook following is roughly the same.
But then on X, we see that change to 55% male and 45% male.
Drilling deeper, comments on our posts on Facebook are about 95% male - and it's pretty much always middle aged men arguing - however on X the overwhelming majority of comments come from women.
Finally a fun fact, on X there is a massive number of Swifties who are F1 fans, we've never dived into 'why' but it's undeniable (though it probably goes back to your point of 'women like sports'!)
Cool! Thanks for bringing in some stats to support my BS.
I also don't know how the gender composition of F1 fans compares to other sports. It's my understanding that (generally) viewership is increasing for women's sports (across the board) and that female fans have always been there for men's sports but may be visible in larger numbers now.